> What’s the point in mass-marketing it? It felt like watching a marketing video to buy an airplane or something.
That's exactly what this is. It may sell some units to professionals and high end consumers but it's main value is establishing Apple at the top of the consumer pyramid which works to move all their other products. I remember getting my import Alfa Romeo serviced at the dealer where they also sell Ferraris. It was fun except for paying the same hourly rates.
That's exactly what this is. It may sell some units to professionals and high end consumers but it's main value is establishing Apple at the top of the consumer pyramid which works to move all their other products. I remember getting my import Alfa Romeo serviced at the dealer where they also sell Ferraris. It was fun except for paying the same hourly rates.