As a matter of fact they recently tried something along those lines by creating a bunch of 'fashtag' memes designed to assert that the # sign was a cryptic Hitler reference, complete with fake warning memes designed to look like they came from the ADL, SPLC, antifa etc. and create the appearance of a backlash, in hopes of drawing media attention to a manufactured controversy.
It didn't work well, both because it was such an obviously forced meme and because they got so carried away that they burned a large number of sockpuppet accounts.
It's probably not too surprising they're not as good at this as Chaplin but at the same time, it does seem to work.
Tptacek's "It's hard to have too much sympathy for people who casually evoke "Kek" and then are shocked to learn people believe them to be white supremacists." made my brain spin in my skull and had me reading sewage-filled Wikipedia pages on a Saturday (of Souls, no less).
It didn't work well, both because it was such an obviously forced meme and because they got so carried away that they burned a large number of sockpuppet accounts.