I bet they A/B tested that feature and decided users loved it because their metr... | Hacker News

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		darkpuma on July 24, 2019 \| parent \| context \| favorite \| on: Netflix launches Rs 199 ($2.80) mobile-only monthl... I bet they A/B tested that feature and decided users loved it because their metrics did not reveal how many users were muting their televisions. Maybe on Smart TVs they know, but perhaps not if that smart TV is hooked up to an external sound system.

dmitriid on July 24, 2019 [–]

They were also looking at “engagement metrics” most likely.

“Look, users browse twice as much and engage with content” which in reality is “users scroll past as fast as they can or try to press pause”

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