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Regulatory crackdown was probably spawned by the deaths caused by bad THC solvents. But while regulators peruse the industry they found that nicotine vapor companies like Juul had plenty of their own misdeeds.


That's not how I see it. Regulators started cracking down on JUUL a couple years ago and drove the value of the company down until Phillip Morris bought 35÷. Then they backed off until JUUL started losing market share to the new generation of refillable vapes that use nicotine salt like the JUUL system. The difference? JUUL pods aren't meant to be refilled, and 4 pods with a total of 2 mL of juice will cost $20 in most states. With a refillable system, you can have 30mL of the same strength juice for $20.

So, here come the regulators again to protect big tobacco. They want strict controls on who can manufacture juice. Less competition =more profit. JUUL only has a handful of flavors compared to the thousands of alternatives. So, here come the regulators to limit the flavors. And surely it's just a coincidence that the one flavor they really want to limit it to is tobacco, Phillip Morris's bread and butter.

If you've been vaping a cucumber rosehips menthol juice every day, cigarette will taste like absolute shit. But if you only have the option of vaping tobacco flavored juice? Well, then a cigarette might not sound so bad.

Sure, I agree that JUUL hasn't been an angel, and probably are guilty of marketing to kids. But that all started being investigated well before the tainted THC carts started making people sick.




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