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Or being generous to the customer.

Valve made a DLC for Left4Dead2, released for 360 and Mac/PC. Valve released for free on PC, but MSFT told them they must charge for it on 360, $7.99 (or thereabouts). In response, Valve had a sale on Mac/PC where all of L4D2 was $6.99, and then you get the new DLC for free.



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