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USA population is close to 330m. I was reading that NBA has 500m "followers" (I will translate it to consumers). Assuming that only half the US population follows (consumes, pays) for NBA related products, then Chinese market is every NBA official's wet dream. Unless this becomes a binary choice (dictatorship Vs freedom) all the money making sharks (FIFA, NBA, etc) will pretend that they "were not aware of such events taking place in China/do not comment on internal affairs of other sovereign nations" as long as the money rolls in.

I was glad to see earlier on CNN a 'super' writing "NBA Commissioner: we are no apologizing..."

But the first 24h the reactions went from not existing to laughable. Good to see that freedom is more important than revenue.



>Assuming that only half the US population follows (consumes, pays) for NBA related products

I would say at most, 10% of the US consumes/pays for NBA related products. NBA finals are estimated to have 15M viewers last year, so even doubling that you're only getting to 10%.




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