It's easy to finger wag at supposed entitlement and consumerism when you completely ignore all the other factors that lead someone to decide where to live and work. As the breadwinner in my family I made the decision to live closer to where I work and pay a larger share of my income towards housing so I can spend more time with my kids and less in my car. There are plenty of other considerations far beyond your cynical take that would lead a family to live in an expensive ares: schools, services, healthcare, ability/desire to drive, child care, the list goes on. It is difficult to avoid getting rankled at this kind of imperious mindset, particularly because if you actually took the time to meet any of these so called materialists you would likely find that they just want to have a nice life with their families like everyone else. Calling it consumerism or entitlement is a cheap shot, reductionist, and in most cases doesn't reflect reality.