I think you might be underestimating how much the market has changed.
The group of people who used to complain about bundling, is largely not the same as the people who are now complaining about unbundling.
What happening is basically reverse price anchoring. Most young people have never paid for cable, and their idea how much this service is worth is based on the price of Netflix.
I'm one of them. I'm already not sure if I get enough out of my Netflix subscription, paying for 2+ subscriptions would be unthinkable for me right now. I couldn't care less that people used to pay $160+ so even with 5-6 subscriptions I would still be better off than cable. It just doesn't match my idea of how much this content is worth.
I think it will take the industry a long time to significantly raise how much people think these services are worth. I can't see it getting it back to a similar price point as it was in the past.
The group of people who used to complain about bundling, is largely not the same as the people who are now complaining about unbundling.
What happening is basically reverse price anchoring. Most young people have never paid for cable, and their idea how much this service is worth is based on the price of Netflix.
I'm one of them. I'm already not sure if I get enough out of my Netflix subscription, paying for 2+ subscriptions would be unthinkable for me right now. I couldn't care less that people used to pay $160+ so even with 5-6 subscriptions I would still be better off than cable. It just doesn't match my idea of how much this content is worth.
I think it will take the industry a long time to significantly raise how much people think these services are worth. I can't see it getting it back to a similar price point as it was in the past.