Don't underestimate the power of Frequency.

While you're watching ads for that anime, you're not watching ads for other entertainment solutions that compete for your attention.

It's like people think if you watch an ad twice in the same comercial break in TV is a mistake, it's not. It's planned and paid for.

Now, I'm not saying everything is done with that intention. But it's done, depending on your objective it's a great tactic.

> It would be like if you were watching Jeopardy, and then during the commercials all you saw were ads for Jeopardy... so moronic

This is a different sort of targeting. This is targeting the advertising dollars of the advertiser. "Look you advertised for Jeopardy and now he's watching Jeopardy, what a great ROI"