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Certainly it can be done. Cuil did it with about 30 people a decade ago. No business model, they ran out of funding, and no one wanted to acquire them, but they did get the crawler and search engine running and publicly available.

It might be worthwhile to do the search part in-house and outsource the question-answering functions. Wolfram Alpha and IBM Watson could be used for answering common questions.



Doesn’t that imply they weren’t successful?


I’m guessing successful in the sense that they had a product come to fruition




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