Probably only works if you're a 6'5, enigmatic, charismatic, handsome, youthful "Visionary" who is married to Gwyneth Paltrow's cousin. I'm just a 5'9, balding, middle-aged coding schmuck who's married to a school nurse.
Nothing! My wife loves her job and I love my wife. :) I'm just trying to point out that being married to a school nurse doesn't carry the same cache as being married to Gwyneth Paltrow's cousin.
Particularly for foreign investors, having a direct family connection to a US celebrity is a huuuge deal. Also she runs a $250 million consumer direct brand so I'm sure they were thinking all kinds of GOOP cross products and promotions in the WeWork locales etc.
