Congrats Steve, for abandoning it. WOW offers kind of the same addictive business model, but is obviously better at keeping ppl busy. I myself never had that kind of problem since I never got the clou about that swarm thing, or about social interaction either. However, it surprises me how constant connection to all parts in the world, a phenomen the internet introduced, can lead to such effects as depersonlization. As a business proposal - wouldn't it be interesting to have a platform that artificially separates people, to allow for some deference so ppl actually have sth to say to each other when they meet? I guess WOW got that right again. Seems we can learn something here - mankind is not supposed to be a swarm, at least I wouldn't like the idea (that's why I'd be the only individual left when that happens to happen ;). my 2ct