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Forget platforms, the real prize is making the form factor comfortable enough for side sleepers and making the battery last 8+ hours (duration of a good nights sleep).

The number of people on the planet with bedroom noise problems is vastly larger than the number of audiophiles. Plus the value created per customer would be dramatically higher.

Solve these issues and I can see AirPods being a $50B / year business.



I sleep with one AirPod in. Have been since 2016.


What is your purpose in doing so? Background tones? Notifications?


Background sound. Usually reruns of The Office, which is a bit absurd but it helps me fall asleep. It’s now a conditioned response.


I don't know about theNRJ's purpose, but mine is falling asleep to Twitch or some podcast.




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