Ruby Plants (seemingly formerly known as Plants for Thought) were originally a storefront for succulents. I found an interview with people involved here [1].
Very interesting. That's quite a turn-around for a company like that. Although it sounds like they've spent a long time figuring out how to grow individual plants faster. And seemingly all without needing shady Epstein money and faking results, like a recent infamous MIT lab...
If they're getting more serious, though, I think they might be better served by an editor's rewrite of their 15 pages of Khan Academy-like scribbled slides.
[1] https://www.sublimesucculents.com/plant-for-thought-online-n...