We're trying to build a platform where content can easily be exported & imported (hence the cards) and free spatial information can augment brainstorming / communication activities (hence the boards). I know the price isn't for everyone but I believe we've made a unique product that has connected with many people. But as you probably can tell by the rest of the comments here, we currently have a problem communicating these qualities and we will work on clarifying our message based on the feedback on this thread!