The article does a good job of connecting business incentives to interface design or lack thereof. Arguably, some of the most influential "tools for thought" today are videos, thanks to mobile devices/data & Youtube. They offer:
- distribution: global at low cost
- accessibility: low barrier to create/view
- funding: ads, patreon, product placement
- creation: video editor + smartphone
- composition: screenshot/record anything
- annotation: free-form text/audio/overlay
- UX: any structure the creator can imagine
The diversity of youtube "thought UX" examples shows what's possible when creators are unleashed from restrictive tool pre-conceptions. Twitter is a social network where an early minimalist UX lead to user-driven innovations, with later attempted formalization by the platform vendor. Google has not much ventured into content creation tools for its video platform. Apple's iPad provides tools for freeform markup of screenshots -> PDF, with the LumaFusion video editor rivaling PC apps for one-tenth of the cost.
Perhaps universities have studied online videos for UX patterns employed by creators to communicate complex topics? Which ones deserve formalization in tool workflows, while leaving room for ongoing experimentation?
Perhaps universities have studied online videos for UX patterns employed by creators to communicate complex topics? Which ones deserve formalization in tool workflows, while leaving room for ongoing experimentation?