This is a key point. Especially for prime items, but largely to other items they sell that are not fulfilled by them. It just feels like there is more responsibility through the amazon platform than other websites.

I ordered a case of water through Amazon through a reseller. The shipment literally got lost. Amazon dispute, 20 minutes later, refund is done.

I am waiting for a resolution through Paypal from another website - off amazon - since Friday for toilet paper that will definitely not be sent. After looking at policies, etc.. they generally don't do refunds.

Though, I did have luck on one other site.