Start by choosing a definite objective. Something obvious and unavoidably precise. Do you want to help more people, or the same people more? If the former, set a new users objective. If the latter, set a lifetime customer value objective. How will you measure success? Good objectives include both quantity and quality metrics.

Choosing a meaningful and definite objective is the second hardest part of marketing.

The hardest part is talking to customers.

You'd like to buy some more customers, right? So do some research. What kind of customers do you want? How much are you willing to pay? Where can you get a great deal on them right now?

Many business owners spent more time researching lunch options last year than customers. Why?

What's the most obvious way to get more or better customers? Spend 45 minutes writing down every idea you can think of. Every single idea. You'll get through the fluff after about 25-30 minutes.

Then find the options that use your existing strengths, preferably in a non-obvious to your competitors way, and turn them into a story.

That's your strategy.

Do those things and see if they get you closer to your objective. And move fast.

Try big things, don't tolerate slow learning, and remember that you learn from reflecting on experience, not thinking about tools and techniques.

Let me know how it goes!