If you want to criticize an essay/oppinion to make a point, just refer to it by name and state why you think it supports the argument you're trying to make
That's not always necessary, and it's a good way to get dragged down into quibbling. The GP rings true to me, even though I'm not sure precisely which of the PG essays they most had in mind.
This was just a little swipe, I didn’t intend to go deep into it, and actually planned to delete the comment after a few minutes. Of course that plan was foiled by your reply.
As an example, PG's "submarine" essay gets cited here all the time as amazing insightful when all it does is talk about basic concepts of PR, an industry that is hundreds of years old.
