These books will explain better than I can. Assuming you come from a technical background like myself... and in a B2B SaaS context.
Sales is the process of helping others solve their problems and then showing how your solution is the best choice. As a technical person, we are actually best positioned to succeed in modern sales. The complex sale, what today's SaaS is, involves understanding their situation, teaching or offering insights that get at their true problem, helping them to construct the best path forward, and then showing how your company's solution helps them get their best.
Sales and marketing are highly coupled, along with customer service and other post sale ops. There are funnels or channels for how people find your business, progress through the sales cycle, and eventually become paying customers. Marketing is the long-term, front running process to create awareness. Sales is the in the moment process of filtering potential customers and guiding them through the funnel to a closed sale. Post sale operations Ensure the success and lasting relationship with your customers. All three are critical to a healthy, successful, and sustainable business.
Copy on your website isn't necessarily specific to sales or marketing. Every interaction the customer or user has with your company is part of branding, marketing, sales, and overall success. The key here is that you want to consistent message and that message should speak to the customers dreams goals and aspirations. What happens with technical founders often, is that they talk more about features and technical specifications than the benefits of the product from a customer's point of view. here you want to spend as much time as you can with your users especially early on. They will inform you how they think about your company what you sell and give you the language to use in your copy whether for marketing sales or documentation.
I highly recommend you pick up these books they will open your mind as they did mine to sales as a very different thing from what we know in popular media. If you have the mindset that sales is largely pushing like a used car salesman, then these books will give you a fresh perspective on the reality of who is most successful in a B2B sales situation. It's not so difficult to learn sales as a technical person, in fact it's far easier than the other direction. so worrying now about feeling confused and lost at this point, if you do your learning you'll be capable of crushing it in sales.
Get the books, read them, your understanding will increase and confusion decrease.
Both kinds of sales are "sales" as there is not just one kind. What you will see is that the popular media ("regular") sales is not actually regular, that there are also different types of sales people, and so on.
Basically your exposure and sales vocab are still underdeveloped, so reading some books will aid you greatly.
That's the spirit! Books are super cheap knowledge. When your done with those, email me and I can point you towards more for your new questions that will come up.
Hey, no, I have build a website with free mathematics resources for university students.
I am getting good traffic and now I am looking for monetization options that would be non-invasive to the project (for example. I don't want crappy, non-relevant adds).
What is an example of using "sales" knowledge in a sass application?
Where exactly is the line between sales and marketing?
Is copy on my landing page sales or marketing?
I am so confused.