Makes sense, it seems like a great way to inject ads coupled with facebooks profile information it's likely a goldmine

You start a campaign and suddenly you have people inserting meme-like-ads feature your content into their chat threads

It'll have a personal and convincing touch ( esp. with facebooks ad targeting) it's going to be amazing for our industry reaching customers, Pepe/Trump memes did win an election afterall

Also a great way to get ads into whatsapp messages without seeming intrusive