Agreed. There's a big market the android and ios fans seem to be ignoring a bit - small/medium businesses with a need for mobile devices and custom apps. The iOS "100 device limit" is pretty annoying and trying to deploy a custom add via 'ad-hoc' is certainly not a simple process (yet?) HPalm could/should be targeting SMBs and developers with an inexpensive tablet that is easy to write for. A $299 price point for a webOS tablet would be fantastic - JS-based development, web-based deployment, low-cost devices, etc. It's a pipe-dream right now, though, because everyone seems to still be focusing on "consumer-focused app stores".

Prediction: Apple will probably quietly introduce SMB-focused changes in the next year to make it stupidly simple to create custom apps and distribute to iOS devices outside of the App Store, then everyone else will spend 3 years chasing that angle. :/