https://foodscene.deliveroo.co.uk/promotions/deliveroo-editi...
They take existing, established chefs or restaurants and clone the cuisine so that the food can be produced in a larger kitchen, potentially reaching a wider delivery area.
"We combine our customer insight, logistics experience and relationships with restaurants all over the world to bring an Edition to you." blah blah.
Generic corporate speak is so overrated.
https://www.cloudkitchens.com/
Then local depots could store them in thermal insulators.
Not sure if anyone would ever eat a pizza that has stored below freezing point
DiGiorno would like a word.