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> Cashflow wins most debates

True that’s the reason Amazon, Walmart, Alibaba, Rakutan, Flipkart, Pinduoduo, JD, eBay, Lazada, Shopee, Momoshop, offer better value and platform compared to Shopify and BigCommerce and valued much more than them, because they solve the biggest problem of multi-channel commerce driving traffic, bring sales, manage logistics and seamless payments.

Shopify, Bigcommerce are competing with Magento, SAP Commerce (Hybris), Salesforce Commerce and the open source solutions listed earlier. So they do not solve immediate cash-flow problem. For any meaningful multi-channel commerce be it Shopify, Bigcommerce or open source based require similar efforts, except for small retailers, niche manufacturers and mom-pop shops.

That’s the reason if you look at BigCommerce S1 they ran out of money in 2019 (negative working capital of 2.2432 million) and need investor to save them. Now given the bull run those investors wants to cash-out. Shopify is lucky that in spite of loss making for years they got some boost due to COVID-19 and stock investors are waiting for big cash-out. Devil lie in details if you read BigCommerce risks and also footnotes in Shopify annual reports you can know that what they offer is easily available from many providers. Both might have been driven by technology but now they are primarily marketing and sales company to get as many customers as possible to survive and have an edge. You can observe it in Shopify annual reports consistently they need to spend a lot on just marketing and sales.



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