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This whacks one mole, but there are many others.

As long as Facebook continues to recommend and target user-generated content based on engagement metrics, it will reward the sort of engagement generated by vicious deceptions such as holocaust denial. It is engineered to handle any post, including expressions of hate, by finding the most receptive audience possible for that post.

Rather than targeting a narrow swathe of Definitely Terrible content to censor, Facebook should target a wide swathe and rather than removing it, exempt it from the algorithmic feed, group recommendation input, etc. If my friend posts something hateful and I see it, I can respond and push back; if they post something hateful and only their friends who agree see it, and they also get a dozen different similarly hateful echo chambers in their group recommendations, that's far more destructive.



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