They aren't quite a monopsonist, but the difference for most companies is academic.
You've never sold to walmart, I have. If they put your physical product on the shelf you'll sell a lot of units. No one else has the shelves walmart does. If you are not on the walmart shelf there is NO way to get the same number of units sold.
You've never sold to walmart, I have. If they put your physical product on the shelf you'll sell a lot of units. No one else has the shelves walmart does. If you are not on the walmart shelf there is NO way to get the same number of units sold.