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It's interesting to see how a decision that seems mostly based on a technical difficulty (how to make it work simply with multiple or any folder), had so many positive consequences in terms of user experience.

The fact that it doesn't take forever to do the first sync,* that you don't get to mess up your existing documents, that you don't go over your quota right away, etc.

On top of that, having a Dropbox folder is fantastic for branding.

* I'm having this problem with my BackBlaze account that has been uploading the first batch for the past 6 months…



I find it incredible that this is the first post in either thread to have mentioned branding (and disingenuous on the part of the Dropbox CEO to have not mentioned it, as if it played no part).




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