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> It needs to taste good or better than whatever you are trying to replace.

Or just cost less. At scale (notwithstanding government subsidies), vegan food will be cheaper than animal based food.

People don't go to McDonald's because their burgers taste better than at the steakhouse, they go because it's cheaper.



Its good tasting at its price point, I'd argue (if you like McDonalds anyway). Nobody is going to be pay more for the same and I think at scale vegan food is cheaper, generally. Its why its all about taste.


It's only cheaper in its natural state.

If you have to refine it into fake meat or similar, the cost savings is gone.




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