And even if it weren't, Apple has the legal manpower and the money vault to lawyer them into the ground.
If Apple is going to play the role of "Lord of the Manor" and demand tithes and make arbitrary rulings on what they like and don't like, then it's also their duty to go and fight off the brigands.
But suing Apple's tenants and Apple itself surely does not yield the same reaction
Now we've sunk to the point where the local feudal lord only halfheartedly protects his own interests, so long as the rocks aren't landing directly on his keep? Same as it ever was.
(Also, look at the state of discoverability in the iTunes infrastructure. It's the same principle, or lack of it. And, certainly, Apple is far from the only company to be so short sighted.)
(Note, I am an avid user of Apple products and an iOS developer.)
If Apple is going to play the role of "Lord of the Manor" and demand tithes and make arbitrary rulings on what they like and don't like, then it's also their duty to go and fight off the brigands.