I created https://2fb.me because I felt content was being confined by the constraints of the "network". There is no one network, or there shouldn't be as the author eludes, but an entirely new network will never reach the "network" effects it needs. Instead a protocol between the existing monoliths breaks through the confines and the content cannot be deleted all at once, as it will exist as a copy somewhere else. In short if the account goes down on Twitter then the existing tweet from that account will exist on Facebook unless it's deleted there too. IMO, this is how to to create a better social network where there isn't one authority, using what exists already.