One doesn't need to have headed a company to understand the impact this has on culture and engineering hiring. The author of the article, I believe, is fresh out of college and hasn't actually _worked_ in an engineering role in many companies herself. That's fine, indeed Facebook (also founded by an inexperienced CEO, this isn't really bad in it of itself) has made the same mistake early on: hiring dubious quality contractors. Their status as an "technology brand" didn't come until mid-2007 or so (despite the culture becoming much better and attracting some strong engineers by 2006/early 2007) due to mistakes like this.

I know full well how new and young she is, that's why I'm less eager to digitally brow-beat her while she gets her lessons in the real world. There isn't much that is constructive that we can do by doing this in public if we're not part of her advisory board.