As consumers get more 'savvy' (aware that ads are displaying first) they will be... | Hacker News

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		jeffepp on May 26, 2011 \| parent \| context \| favorite \| on: Ask HN: Have you ever bought something off Google... As consumers get more 'savvy' (aware that ads are displaying first) they will be less likely to click these ads. One reason why I believe consumption is more and more likely to be based on our social graph (recommendations + referrals) rather than search.

EricR23 on May 26, 2011 | [–]

And here, inherently, is the issue with this model of advertisement. IMO, if a user can be too "savvy" to participate, it isn't a good advertisement model. Anything that relies on lack of knowledge or "savviness" isn't very solid.

instakill on May 26, 2011 | [–]

This is mere conjecture.

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