Yeah, I'll believe it when I see it. There are some legit upstarts working on their own indexes, but let's not kid ourselves.

Anyone going head-on against google will lose.

I think the strategy will be many, many smaller search engines, focused on niches. Curated by their care-takers who wear their expertise and biases in a transparent way.

I'm quite opinionated here because this is my focus in 2021