> Would they prefer it enough to opt into that tracking and targeting?
I believe a a sizable portion would. They like the targeted offers and ads. Maybe because they enjoy the feel of something being catered to them, maybe because they are addicted to shopping/consumerists. IDK.
> If users had to go to a setting to turn on targeted ads, what percentage of them do you think would do it? I suspect it would be pretty low. I wonder if most people would even notice that the setting had been turned off?
I think this is a really good question. The power of opt-in vs. opt-out, as you noted.
However, I don't know if we can conclude whether they value it or not solely from their willingness to opt-in. We really have to account for how the ability to opt-in is exposed. If we showed it on every size (akin to the cookie accept craze of today), we'd see a lot of people opt-in. If it were hidden in a chrome settings, far less just because that's mentally off limits for many, and easily forgettable.
I totally agree with you on somewhat sinister motivation of opt-out over opt-out patterns.
I believe a a sizable portion would. They like the targeted offers and ads. Maybe because they enjoy the feel of something being catered to them, maybe because they are addicted to shopping/consumerists. IDK.
> If users had to go to a setting to turn on targeted ads, what percentage of them do you think would do it? I suspect it would be pretty low. I wonder if most people would even notice that the setting had been turned off?
I think this is a really good question. The power of opt-in vs. opt-out, as you noted.
However, I don't know if we can conclude whether they value it or not solely from their willingness to opt-in. We really have to account for how the ability to opt-in is exposed. If we showed it on every size (akin to the cookie accept craze of today), we'd see a lot of people opt-in. If it were hidden in a chrome settings, far less just because that's mentally off limits for many, and easily forgettable.
I totally agree with you on somewhat sinister motivation of opt-out over opt-out patterns.