I thought on the PDP-11 bytes in a 16 bit word were stored little endian but the 16 bit words in a 32 bit long were stored the other way around so it's a bit of both?
Words are little-endian but the two halves of a long are big-endian. In consistently little-endian, a 32-bit quantity would be stored with the 1's, 256's, 65536's, and 16777216's place bytes in that order, but the PDP-11 puts them in the order 65536 16777216 1 256.