I can testify how god damn hard it is to get money out of small business owners so the success of Groupon is a surprise to me.
Well, now we know how to get $62,500 out of a small business: Offer them $7,000 within about 5 days. This is the salient point of the article: Groupon is more than just a marketing vehicle, it has a financing angle to it that should be evaluated in terms of risk.
True and there is also (and I can't think of the name) a psychological principle for this which is how someone will pay money to insure against an event with a negative outcome but not to wager on something. Umm. I think it might be called "Prospect Theory" or some variation like that.
Well, now we know how to get $62,500 out of a small business: Offer them $7,000 within about 5 days. This is the salient point of the article: Groupon is more than just a marketing vehicle, it has a financing angle to it that should be evaluated in terms of risk.