> Their problem is that people are going to want a single interface to view everything through. If you actually subscribe to three different services, you want to turn on your TV and see everything available to you.
Google's & Apple's TV interfaces do that now. Search for a show, it tells you which streaming apps have it, including a CTA to maybe buy / subscribe one you don't have. There is a recommended show stream on the front page for google that is service agnostic too.
Yes you still have to download and login to an app, but people are used to downloading and logging into an app for their phones already and it's only a 15 minute procedure every 5 years you buy a TV, if that.
Google's & Apple's TV interfaces do that now. Search for a show, it tells you which streaming apps have it, including a CTA to maybe buy / subscribe one you don't have. There is a recommended show stream on the front page for google that is service agnostic too.
Yes you still have to download and login to an app, but people are used to downloading and logging into an app for their phones already and it's only a 15 minute procedure every 5 years you buy a TV, if that.