That's fine. I wasn't making some argument that you should work for someone that's like family, just that there's a whole spectrum between "caring about my company stops at shift end" and "my identity is bound up in this place I work".

I think most people would agree that money isn't the only thing most people care about when choosing a job. There's plenty of people here that would balk at writing better missile targeting code, or exploits for a government, or spying software marketed to spouses, or even writing video games that trigger compulsive behavior. For some people, dislike of the work outweighs the fact that they can get paid very well doing it.

FWIW, some of my time in the past was spent working for my brother at his IT company, which also employed our other brother. It's great working with family until it isn't, and when it isn't, it really isn't. I don't recommend working for family most the time, and I don't think people should treat their coworkers as family. I do think people should try to find a job where they enjoy the people they are around and are proud of the work they do, if they can afford to choose a job like that. If you're going to spend close to half your waking hours doing something, I think it's much more fulfilling and better for your mental health to care about more than the amount you're paid if you can afford to.