There are a lot of dating sites at least in Scandinavia/central europe, where men pay per message (or usually buy message packs, it ends up being around 1€ a message IIRC).
The (mostly) men answering these messages, pretending to be women, get paid around 0.15€ per reply. And obviously writing messages where they try to prolong the conversation and turn down real life meetings or changing to other (free) messaging system "for now"
Because if you made women pay, the pool of women would shrink considerably and there would not be enough women for men to message to. Ideologies of gender equality aside, simple observation shows that dating is a women's market. Not even just with humans as biologically, women have a lot more to risk (risk of pregnancy, risks associated with being physically weaker etc.) so they choose while men present themselves and try to "woo" them. Of course not always, but it is a very stable base to build up on. If they made both sexes pay, I bet platform owners would earn a lot less as fewer messages would get exchanged overall.
... until the men who woefully find out that there aren't enough women get off the platform and find a ton of available women?
Or until the women find out that all the men are online and figure out that maybe they need to get an account too?
I mean, the numbers are still close to 1:1 so ultimately it should work out if you treat men and women equally.
If you make men pay you are only propagating stereotypes that men should always pay (and indirectly as a result) that men should get more pay, and that men should be leaders and women should be followers. Treat both equally and start we start eliminating these stereotypes. Women can and should be leaders as well in modern society, including in initiating relationships.
I mean, in cave people times, yes, men had roles and women had roles, but this is 2021, and we should be a whole lot more civilized than assuming roles based on gender, no?
Any online dating site that had the fantasy that women had to join their site to get a date would trivially and quickly be disabused of this delusion. The site is following not creating the gender dynamic this is especially true where multiple dating sites all cater to the existing dynamic.
If you're running a business things like actually pricing based on the market you've got rather than the one people idealistically wish you had start to make a lot of sense.
It might be because men unfortunately, as a group, disproportionately misbehave in these situations. Sending unwelcome dick pics, sending aggressive messages to people who don’t show any interest in them etc. I’ve wondered myself if charging us to send messages might rein in the antisocial behaviour a bit.
The (mostly) men answering these messages, pretending to be women, get paid around 0.15€ per reply. And obviously writing messages where they try to prolong the conversation and turn down real life meetings or changing to other (free) messaging system "for now"