I just saw an ad on Twitter today from eToro saying basically "Doge is a joke. But seriously we sell doge and you can't deny the returns have been impressive this past year. Buy doge with us"

They were emphasizing the returns being impressive without the expected caveat "past performance is no guarantee of future results" stock brokers must make to ensure people think before chugging the hype.

Crypto exchanges have a duty to educate and make sure people aren't putting their life savings and taking out loans to buy crypto. That's not happening right now.