It's market segmentation, and it's not a new strategy.
The market is bimodal. There's the crypto miners and there's the gamers. Right now, gamers are getting starved out and middlemen are pocketing the surplus selling gaming cards to crypto miners.
Nvidia want to capture more of that surplus for themselves, while also taking money from the gamers. Satisfy both markets with different products at different prices, prices that leave less money on the table.
Given there is just more demand than supply. With this model they are still sitting customers who are willing to pay less for the same good. If there wasn't such a tight supply constraint right now, this strategy would make 100% sense to me. Right now they should just auction the cards off from their website. Keep all the margin and get the cards to the buyer for whom the goods are worth the most
a succinct, correct explanation imo. if your angry, it should be at crypto before anything else. a largely useless tech that has lots of negative externalities, like this one.
The market is bimodal. There's the crypto miners and there's the gamers. Right now, gamers are getting starved out and middlemen are pocketing the surplus selling gaming cards to crypto miners.
Nvidia want to capture more of that surplus for themselves, while also taking money from the gamers. Satisfy both markets with different products at different prices, prices that leave less money on the table.