I've noticed that online influence campaigns are starting to really kick into gear. Any comments in news articles posted to the r/worldnews subreddit about the Uyghurs in Xinjiang that do not defend the status quo there will be downvoted to -15 or more, and if you take note of commenters, it soon becomes clear that there's a lot of brigading. Many of the comments conflate criticism of the situation with racism or a desire to start a war.
I have noticed that too, which is why I don't trust what's trending on reddit anymore.
I have noticed influencers on youtube and elsewhere, who never usually talk about political issues, making out of place comments about various issues. I can't tell if the uncomfortable look on their faces or the awkward way they deliver the message that gives away the fact that they've been paid to take a side.