Exactly! Psychology tricks would include supporting Linux commercially which is a wildly successful business (even before counting the likes of AWS which supports an OS as part of hosting).

They by definition market their product and win sales. Sales funded Linux and a lot of OSS beyond what hobbyists could possibly have done, an inconvenient truth.

People who want to support their own installation of Linux or FreeBSD do so without considering a commercial OS and a few of them constantly shitpost about how anyone could possibly not make the same choice as they do.