Given the first-day issues with launching experiments under the Google brand, would it make sense for them to sometimes 'stealth launch' projects without an explicit Google branding? Experimentation is important for innovation.
I don't think there's been any implication that they're cutting people related to this change... I read it as the reverse - they're trying to focus the headcount they have on projects they consider more core to their business, which is probably more effective than adding headcount and keeping labs.
They've been doing this with Slide. Google bought them out a while back, but they're still operating under the Slide banner and operating more or less independent of Google.