Kind of obvious, I just hope this kind of idea is picked up by the media. It's also why Google+ has some very tricky rules in regards to what becomes public on your profile, because publicly indexed information can be used and monetized more than the private information. That's why Google has made all the "revolutionary" platforms that it has been, and why Schmidt says so many scary things that should make us feel sick.

Facebook's doing the same thing though, Google and them are both selling our identities, interests, social connects and other data to the highest bidder. But the handsets are cheap.