I like the idea and wish you the best of luck. In my experience, this is a bit of a “neither fish nor fowl” kind of situation, though.
Your model seems most viable for customers who need design work all the time, e.g. to replace a FT resource. However, whenever I was involved in a company that needed frequent design work, we ended up holding on to dear life to any designer we liked because there is so much variance in terms of quality, work habits, communication skills that we happily paid up for continuity and control by hiring full time instead.
On the other hand, for many customers of those freelance sites that you identify as comps, that’s not the situation, though. For them, design work usually comes up in chunks. So, those folks may attempt to churn and reenroll frequently in your service to match the flow of their design needs. To prevent that kind of churn, you may end up trying to manage deliverables and/or debate semantics (e.g. what constitutes a “task”, 50 app screens or picking the color of a button?), which ends up driving customers away.
This last bit could be remedied if you built a very detailed catalogue of tasks, but that may not be worth anyone’s while…
Your model seems most viable for customers who need design work all the time, e.g. to replace a FT resource. However, whenever I was involved in a company that needed frequent design work, we ended up holding on to dear life to any designer we liked because there is so much variance in terms of quality, work habits, communication skills that we happily paid up for continuity and control by hiring full time instead.
On the other hand, for many customers of those freelance sites that you identify as comps, that’s not the situation, though. For them, design work usually comes up in chunks. So, those folks may attempt to churn and reenroll frequently in your service to match the flow of their design needs. To prevent that kind of churn, you may end up trying to manage deliverables and/or debate semantics (e.g. what constitutes a “task”, 50 app screens or picking the color of a button?), which ends up driving customers away.
This last bit could be remedied if you built a very detailed catalogue of tasks, but that may not be worth anyone’s while…