You've decided to get personal. Will top candidates be filtered out based on some issues related to breaking resume norms? Probably not. Bill Gates could write a resume on a napkin in ketchup and get an interview.
It mainly makes a difference for candidates in more competitive situations - give a recruiter two resumes with somewhat parallel experience, and the better resume (based on writing style, obeying stylistic norms, etc.) is probably more likely to get the interview.
As for a "scam", my results are hard to argue with, and most clients seem to think the investment was a good one. Many of my clients come to me after having failed to get interviews for their dream jobs, and after working with me their fortunes often change. Many of my clients approach me trying to get jobs at places like FAANG companies, while many others just are looking to work at places most people have never heard of.
Would you like to be done now? We both have better things to do.
It mainly makes a difference for candidates in more competitive situations - give a recruiter two resumes with somewhat parallel experience, and the better resume (based on writing style, obeying stylistic norms, etc.) is probably more likely to get the interview.
As for a "scam", my results are hard to argue with, and most clients seem to think the investment was a good one. Many of my clients come to me after having failed to get interviews for their dream jobs, and after working with me their fortunes often change. Many of my clients approach me trying to get jobs at places like FAANG companies, while many others just are looking to work at places most people have never heard of.
Would you like to be done now? We both have better things to do.