> morphed from things around consumer harm to a new focus on harm to other ... businesses.

As far as I know, it is actually the focus on "consumer harm" that is, well was, the new thing, introduced in the 1980s under Reagan, and it largely gutted antitrust law. And that was exactly the purpose.

For much of that history, including the seminal breakup of John D. Rockefeller’s Standard Oil in 1911, the ruling antitrust theory was “harmful dominance.” That’s the idea that companies that dominate an industry are potentially dangerous merely because they are dominant. With dominance comes the ability to impose corporate will on workers, suppliers, other industries, people who live near factories, even politicians and regulators.

The election of Ronald Reagan in 1980 saw the rise of a new antitrust theory, based on “consumer welfare.” Consumer welfare advocates argue that monopolies can be efficient, able to deliver better products at lower prices to consumers, and therefore the government does us all a disservice when it indiscriminately takes on monopolies.

https://wolfstreet.com/2021/08/14/antitrust-bombshells-in-th...

Monopolies in the long term tend to lead to higher prices because without good competition what’s the incentive to sell with low profit margins? So, sell cheap for years, kill any competition, then the market is yours and you can do whatever you want to the inevitable detriment of the consumer. The consumer also looses in monopolies.

But the complaints against apple have focused on things they do that at least too me seem helpful and a positive part of my experience with apple. I feel MUCH more comfortable spending money via apple then I do almost anywhere else.

Software on the web - endless issues buying / refunding / renewing.

And if I don't like apple (which only has like 15% market share) I can switch to any number of android phones.

It's just weird seeing the FTC going after a player that is generally doing things consumers like. Meanwhile, android phones ship with rom loaded rootkits / trackers / overlays and app stores and what do we hear from FTC? Crickets - literally.

But there's a lot that would help consumers that Apple conspicuously don't do.

It took them ages to deal with kids making unauthorised in app purchases and AFAIK they still haven't dealt with scam apps and scam subscriptions ($150/year QR code scanning app).

Consumers would appreciate PWAs but it doesn't suit Apple's corporate strategy so they are poorly supported.

You can't pay through the Netflix or Kindle app due to their ridiculous rules.

They look for ways to keep market dominance and move into more markets and then they think about consumer benefits they can add on the side.

I might add, Apple could kill the market for stolen iPhones (by preventing a phone from working when they get a bona ride police report) but they don’t.

If apple allowed other stores on their phones you could still buy exclusively from apple. All your applications to could have a "verified by apple" sticker.

Nothing prevents apple from providing the exact same experience and still have a setting in the phone that allow third party markets from installing their applications. It would be just like the app store in windows.

I think you make a good point (sorry to see it looks like you are getting downvoted).

Apple has CONSISTENTLY chosen to go outside norm. For example, carriers wouldn't let you have more than 10 songs on their devices? Carriers putting crapware on devices? Carriers making you do contracts to get a specific device?

Apple took all that on - and I was happy for it. You can buy an unlocked iphone for most iphones outside of carrier channels, and you don't need to worry too much about who you buy from because apple doesn't let carriers screw with device.

One interesting pattern is the criticize and then copy pattern. Folks are 1) outraged at a change apple is making and then 2) rush to copy it.

I hate the lack of a headphone jack personally (was amazing for low latency audio work). But I can't deny that literally almost every company that criticized them then COPIED them on this.

I expect the same thing with their move away from more chargers in the box. Lots of outrage and criticism, then folks will probably copy them.

I do wish lighting cables had become a standard. The USB-C port is just less solid when plugged in - I have lots more problems with it for some reason (stuff getting inside cable, loose fitting etc etc.

Buy what? There's only Apple and Google and they collude to dominate the market.

Monopolies also breed more monopolies.

If there is only one buyer/seller then in order to fight their price making power, you can’t form a cartel (illegal price collusion!) but you can consolidate into another monopoly and push the monopoly price making power elsewhere in your benefit.

> One frustration is that it has morphed from things around consumer harm to a new focus on harm to other ... businesses.

This is the root of most hullabaloo around Apple, isn’t it? Many of the things they do, like limiting exploitation by third-party payment systems (e.g. which rarely offer refunds for regretful purchases, unlike the App Store which always complies) or hiding your email from personal data farmers, ultimately benefit consumers, but of course Apple’s competitors would love to break those walls down and invade the garden.

It's interesting because the coalition for "app fairness" is a whose who almost of folks who have repeatedly paid fines / penalties (which barely covers the cost) for their billing and other practices.

We already know how the other guys do it, they screw you. must cancel 30 days in advance or you get a 1 year renewal. Meanwhile, when I delete an app that has a subscription apple reminds me and suggests cancelling subscription!

The problem is individuals have NO / ZERO leverage in these deals these days. This is not your corner grocer. Match Group etc are major companies - and yes, they will do everything they can to extract every $, long term brand strength be darned.

> Now google can't prioritize that - even through I want it

Of course they can: they could let you opt-in to this specific facet of customised search results. The general issue is about the default search results.

How would a consumer know that they are "harmed" by Google's shenanigans when those shenanigans involve deleting the competition before it gets the chance to compete? This sounds like a catch 22 type of definition of monopoly. Businesses need competition for the free market to work properly.