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I think it would be more like Apple IAP($1.43), Your Local payment($1.43), Paypal($1.43).

They will add something like a bonus if you choose the alternative ones. I'm baffled why people expect that the margin will go to the user. Do you think that Epic sued Apple because altruism? To help users save money? They are are after the margins.

Because of the "Your Local payment" option, binary sizes will grow(Uber has this problem, they need to ship the framework of numerous payment providers on every market) or you will start maintaining different binaries for each country.

Also, each payment provider will come with its own rules. One will say "this is too close to gambling, no unless put this text next to the price to clarify" the other will be like "is this related to crypto, you can't do that", the next one will be "I think you must provide 3 months refund guarantee. Also, coins allowed boxes not allowed".

Then you will have to do the legal work for each country separately or work with publishers who do that for you for a hefty cut.

The business side of things is a full time job. That's why when you publish a book or release a song you tend to get tiny amount of the price payed.

I am afraid, this fragmentation has the potential to turn the App&Game business into Books&Music business where you don't make money unless you are superstar.



For the record, when Epic did their stunt on August 13, 2020, the margin went to the user.

> Today, we’re also introducing a new way to pay on iOS and Android: Epic direct payment.

> When you choose to use Epic direct payments, you save up to 20% as Epic passes along payment processing savings to you.

https://www.epicgames.com/fortnite/news/the-fortnite-mega-dr...


They must be non-profit and doing it as charity. Totally not as a PR stunt for the upcoming Apple vs Epic thingy.


Their costs are lower, so they offer it at a lower price to encourage more people to buy it. While still having a higher profit per unit!

That's normal business behavior. Why would it have to be "charity" or some kind of fake "PR stunt"?


spoken like someone who’s never been to a gas station and seen cash and credit charges at the same price.

Do some do it right? Sure! A lot will pocket the extra profit.


That's only a couple percent, and credit card companies get all fussy if the prices are different.

If it was 30% you would absolutely see gas stations advertising a hot deal 20% lower cash-only price to draw in customers.


Right, companies have fixed profit rate and they lower the price when the costs go down. Got it, thanks. Great business tip!


When costs go down, and profit margin increases, the price point where a company can achieve maximum profit also goes down. This doesn't require altruism or stunts or a fixed profit rate.




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