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That's not really what lock-in means.

An example of lock-in is making a conscious decision not to port iMessage to Android, specifically because it would make it easier for iPhone users to move to Android[0].

Making Apple products work well with other Apple products isn't lock-in. Purposefully making Apple products work worse with other systems, phrased within the company as a way to punish users who switch, is the kind of thing we're talking about when we describe lock-in.

[0]: https://www.msn.com/en-us/news/technology/apple-never-made-i...



How easy is it to migrate from Google’s Messages app to iMessage?


Is your argument that Google doesn't try to engage in lock-in? Or is your argument that lock-in is good for users?

Either way, when there are literal emails in the company saying that the reason iMessage isn't on Android is because otherwise it would be too easy for Apple users to switch to Android -- then that's what lock-in is.

I don't get the whataboutism here. It's lock-in. Google is also a crappy company, but that doesn't change anything about what Apple is doing, and it doesn't change anything about the fact that the court case has revealed enough documents to show that lock-in is a deliberate market strategy that Apple undertakes.

Google also acting crappy in a few cases does not mean that the very concept of lock-in is suddenly invalid. People forget that Apple is not the only company being sued for antitrust in regards to their app stores.


I don’t have time right now to expand, but the greater argument is that data portability is a much larger problem. There is nothing nefarious about Microsoft deciding to not support Office on Mac, just like iMessage on Android. It’s a business decision. There are plenty of cross-platform alternatives. If Apple actively blocked messaging apps from exporting their data then we’d have a story.


Absurdly, I've done it multiple times. It runs over SMS, literally any phone that can receive SMS' is already compatible.

I believe many of the messaging apps on Android also support exporting your messages as an archive, but no idea whether iMessage has any support for importing message history.


>Making Apple products work well with other Apple products isn't lock-in.

Cool. iMessage works perfectly well with SMS, which is the only true open messaging standard, and therefore will work with anything else that interoperates with SMS. Job done.


Job done well enough that internal emails at Apple said, "the #1 most difficult [reason] to leave the Apple universe app is iMessage"?

Come on. Apple's VP of software engineering would not be debating Android support in internal emails if SMS worked "perfectly well".


I agree that Apple not bringing iMessage to Android is lock in and very purposeful. But I don't think (at least not initially) it's because it works better than plain old SMS. I think there is quite a bit of social pressure to have "the blue bubble" especially in middle/high school.

Most of the iMessage features, text, video, pictures and "reactions/tap backs" work over SMS. The only real feature missing is delivery and read receipts but most people in my experience have read receipts turned off. Apps also don't work but I've yet to see someone actually use that feature.


> Most of the iMessage features, text, video, pictures and "reactions/tap backs" work over SMS

Other than 'text', none of those things use SMS:

Sending pictures and videos uses MMS, which is one of the most flakiest parts of the old feature-phone ecosystem because it's inextricably tied to the level of support from both the sender's carrier and the receiver's carrier for particular MMS message content - and how carriers love to charge insane $-per-byte for SMS/MMS content. While in the US exchanging video MMS between the 4 (or 3...) major carriers you likely won't experience any problems provided the video is under a few megabytes and using a well-supported codec like H.263/H.264, if you see what it's like for the rest of the world (Europe, India, etc) you'll understand why services like WhatsApp are so popular: because carrier SMS/MMS service is awful... if not obscenely expensive.

The "reactions" thing you mention, to my knowledge, is not supported by SMS either - it's either an Android-specific MMS extension or you're using RCS - and Apple has no incentive to support RCS, excepting any kind of laws requiring phone carriers and handsets to fully support RCS (I wish...) in order to be sold in a giving region.


Some time ago I received an ordinary SMS on the iPad but I couldn't read it until I signed into iMessage!

So iMessage app doesn't work like SMS reading app. It forces you into using iMessage account to just read an SMS. Later it lures you into using iMessage instead of SMS to make it harder to switch to another OS later.




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